Rome Apartments' Videos


24 Dec 2009

Best Country Index

Now let's look at the index from the opposite perspective. Which nationality would be best to invest into?
We took into consideration a different range of factors.
Primarily the nation's absolute values in terms of market share with us (their number of visits and conversion rate) and gave it a value of 3/8th.
Then it's growth rate compared to the overall market share (both in visits and conversions) 2/8th.
It's own growth rate in visit numbers: 1/8th
Finally we looked at the nation's conversion rate and its year on year growth with it: 2/8th.
The outcome is meant to represent the present + near future (growth rate) value of a nationality and therefore how worthy of investment it is.
1- USA: 121
2- France: 111
3- Italy: 104
4- Denmark: 99
5- Australia: 98
6- Canada: 94
7- Norway: 84
8- Switzerland: 83

From there on all values go below benchmark.