The other day at a meeting with competitors a question came out of nowhere.
How many single visitors you have to your site?
I replied candidly an average figure which turned out to be some 20% lower than the updated one and sounded a lot lower than the other competitors' in the room.
Let's check out independent figures. Alexa is arguably the leader for independent websites' metric since over a decade now.
Well, attending Alexa with 65,349 in traffic rank we are arguably leading the bunch.
To double check I picked up the most visited keyword 'Rome Apartments' and compared to the first ranking websites, we seem to be way over all of them in traffic
romanreference.com - Site Info from Alexa
From first to fourth:
holiday-velvet: 110,430 (but this website covers many cities not just rome, we're only looking at our Rome website)
Interesting also to remark that we passed in ranking such worldwide landmarks for vacation rental and travel websites like slowtrav.com (78,802) .
Or listing websites that cover the whole world under one single website like Cyberrentals.com (66,060), HomeAway.co.uk (236,152), HomeAway.de (198,736) or Fewo.de (164,490), IHA.com (126,240), Housetrip.com (326,091), Oh-Holidays.com (210,000), Lodgis.com (98,144), Apartmentsapart.com (86,813), Interhome.com (235,790), villa-vacation.com (1,063,000), cuendet.com (768,029), villavacations.com - doorways ltd (1,440,000), ownerdirect.com (90,617), only-apartments.com (94,801), greatrentals.com (95,000), a1vacations.com (808,000)